Observing the love and franticness for this mega event, eBay India came up with an initiative to offer a unique opportunity for die-hard cricket fans. They partnered with several branded apparel companies, so that cricket fans all across the world can access IPL merchandise of all eight teams (Kings XI Punjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals) at a click of a button. IPL merchandise on offer were T-shirts, jerseys, caps, backpacks, footwear, key chains, collectibles, cheering sticks, wrist bands, and many more.

How iStreetacted as a lynchpin to sell IPL merchandises?

We, at iStreet, offer a complete eCommerce solution - right from managing inventory to imaging the products to managing product listings to shipping of products to customer service – to take away the complexities associatedwith eBay selling. In other words, we use smart and effective tools to help merchants and businesses to make the optimum use of the eCommerce platform. More importantly, we help merchants and businesses to streamline their work process related to online buying and selling activities through our expertise in eCommerce domain. Above all, all these help to bridge the gap of reaching attractive online marketplace like eBay, and to provide total solution to build business at eBay.

How we pulled it off?

We, at iStreet, realized catering to the wide interests of online shoppers, who are die- hard cricket fans, and meeting the challenge to assist eBay India in its operations was a difficult but exciting task. However being accoutered with the required resources and a vast experience of selling thousands of products online, we successfully managed to assist eBay in selling most IPL merchandises. This was done through product image management, catalogue pricing, listing management, and fulfillment. More importantly, key performance metrics were used in the entire process right from market assessment to implementation to achieve the desired result.

Thus with its unique strategy, and smart brand and channel management, we havemade it a habit to accept newer challenges to set new milestones.