IPL and Volkswagen Passat connection
IPL has been a mega event with eye-catching performances – be it cricket matches, opening ceremony, or a dance performance during the match break - from past four years. Besides entertainment, glamour, and excitement, charity is also part of IPL event. Thus, every year, during IPL event, some money is donated to the needy children or for nature or for some other noble cause.
In line with this, in the 2011 edition of IPL, German Auto Giant, Volkswagen decided to put Volkswagen Passat on auction during DLF IPL 2011 to raise money for World Wide Fund (WWF) - Nature (India). More importantly, this was done to support the ‘Go Green’ initiative and conserve the environment.
But, why Volkswagen Passat of all cars?
Volkswagen Passat was chosen for this purpose because it is accoutered with BlueMotion Technology which focuses on clean, energy-saving, and emission cut technology. In short for the German company, it was about creating awareness among people about its ‘going green’ initiative. And, what else could have been the ideal platform?
Thus, auction of Signature DLF IPL Volkswagen Passat took place to raise money for World Wide Fund (WWF) - Nature (India). Besides the elegant German car, another icing on the cake for the winning bidder was that the car was autographed by captains of all teams participating in DLF IPL 2011. The winner also received a bat signed by captains of all teams participating in DLF IPL 2011. The bidding process for the German car was carried out through eBay India.
iStreet and eBay connection
iStreet offers end-to-end solutions to build business on eBay India. iStreet always aims to break down complicated process into smaller simpler processes. It takes away the complexities related to selling products on eBay by offering a complete solution - right from managing inventory to imaging the products to managing product listings to shipping of products to customer service. In simple words, it bridges the gap of reaching attractive online market like eBay from an offline world. Hence, it can be called as eBay Merchant Service Program.
Bidding of Volkswagen Passat through iStreet Network
iStreet played a major role in the auction and bidding process of the German car Volkswagen Passat. Since iStreet is equipped with the required resources, and a vast experience of selling thousands of products online, to assist eBay India in its operations, it took the challenging task of providing end-to-end support for bidding process and managing the complete auction process.
Initially, the bidding token was available for only closed user group auction. In other words, the bidder had to buy bidding token for participating in the auction (The bidding token process began on 28 April, 2011). But, later, this criterion was removed and the auction was made open to all on 5th May, 20011. The auction ended on 12th May, 20011. Some of the details regarding the bidding process are as follows:
Time: 15 days of Live Action - 28th April to 12th May 2011
Real Time Customer Profiling (Approximate figures):
- Total number of bidders - 213
- Bids cancelled for - 207 bidders
- Bidders blocked - 21
- Total Number of final Bids - 26
- Final Unique Bidders - 6
Winning Bid: Rs. 30.13 lacs
How iStreet Network helped eBay to achieve a milestone?
iStreet, inspired by the idea of making this planet greener and cleaner for the future generations, assisted eBay India to carry out one of its highest priced transactions till date. More importantly, iStreet crossed all its own previous milestones and assisted eBay India to set a new record. Above all, iStreet singled-handedly managed the entire process right from market assessment to implementation. This was possible because iStreet with its vast experience knew how to make optimum use of huge potential in eCommerce world. |
